AI for smarter decisions
We analyze audiences in real time, detect trends before they go viral, and measure the true impact of campaigns. We’re a strategic partner combining AI + data + strategy for brands that want to grow with focus.
>>>>Who we are<<<<
At GRADIA , we combine artificial intelligence, data analysis, and strategic thinking to support brands that want to make smarter decisions — and see real impact. Our team brings experience in sales, marketing, process optimization, and programming. But more than that, we share a common mindset: we don’t believe in assumptions — we believe in what people are actually saying in real time, and in how that truth, when well interpreted, can drive business forward. We created GRADIA to make space for a new way of working with data: faster, more connected to reality, and truly actionable.
Services
Multichannel performance monitoring
We track the performance of your content across TikTok, Instagram, X, YouTube, LinkedIn, and Facebook. We analyze owned posts, mentions, tags, and collabs to assess the real impact of your campaigns. Includes: reach, interactions, engagement, mentions, and 360° campaign evolution (organic, paid, influencers, and user comments). Ideal for: understanding what’s working today — and how to optimize what’s next.
Services
Brand evolution & competitive benchmarks
We help you track how your brand is perceived over time — what’s shifting, what’s improving, and what keeps repeating. Includes: analysis of posts, sentiment, engagement, and campaigns. Plus competitive benchmarks to understand where you stand — and where you can grow. Ideal for: measuring the impact of your branding efforts and making decisions with context.
Services
Audience radar & real experience mapping
We read what the data doesn’t always show at first glance. We analyze both organic and paid comments to understand what worries, excites, or frustrates people. Includes: recurring topics, friction points, user experience insights, and opportunities to improve the journey. Ideal for: optimizing product, content, or communication based on the real voice of your audience.
Services
Insight activation
We don’t deliver reports to be forgotten in a Drive folder. We help you translate data into clear decisions — creative recommendations, strategic adjustments, and next steps. Includes: activation workshops, actionable deliverables, and co-creation of a roadmap or strategic brief based on insights. Ideal for: turning data into real action — without relying on third parties to make it happen.
WE TURNCONVERSATIONSINTO STRATEGY.
At GRADIA, we help brands make smarter decisions using real-time data — straight from what people say, feel, and share across digital platforms. We use AI to analyze audiences, detect needs, desires, and concerns, and turn them into actionable insights that elevate marketing and sales strategies. We don’t do social listening. We deliver audience intelligence with real impact.
Services
Real-time audience intelligence
We analyze what people are saying about your brand, your competitors, or your entire category. Includes: trend detection, sentiment analysis, share of voice, and share of attention. We also offer crisis monitoring and post-event evaluations. Ideal for: staying ahead of key conversations, spotting weak signals, and sharpening your positioning.